Skip to content

The Pros and Cons of Web Forms

    Forms are an essential part of many websites. They provide an easy way to collect contact information from leads, receive customer feedback, or process orders. But as with everything, there are also disadvantages to using forms on your website. In this article, we’ll discuss the pros and cons of forms so you can decide if they’re the right choice for your website.

    Advantages of forms:

    • Convenience for users: Forms make it easy for users to contact you or request information. They don’t have to search for your email address or phone number, and they can fill in all the necessary information in one go.
    • Increased Conversion: Forms can help you generate more leads and increase your conversion rate. By asking the right questions, you can gather valuable information about your potential customers and then target them in a more targeted manner.
    • Simple data collection: Forms are a simple way to collect data about your website visitors. You can use this data to improve your website, optimize your marketing strategy or increase your customer service.
    • Automation: Forms can be linked to other software, such as email marketing systems. This can help you automate your workflows and save time.

    Disadvantages of forms:

    • Long forms: Long forms are less user-friendly and can lead to lower conversions. Keep your forms short and sweet, and only ask for the information you really need.
    • Spam: Forms can be used by spammers to abuse your website. Make sure your forms are protected from spam. Feel free to ask us to secure your forms with reCAPTCHA.
    • Technical issues: Forms can sometimes have technical issues. Make sure you test forms properly on different devices. The website owner can fill out the forms himself and see if he receives it as an email in his inbox. It is possible that email sent by the website ends up in the spam folder, or even worse, is completely blocked. The website owner should also regularly check that form submissions are properly stored in the backend of the website, so that you can check weekly that all form submissions have been received. This check should be done regularly, because the form may work well today, but not a few days later due to:
      • automatic updates of the website and plugins
      • changes to the website
      • expired licenses for plugins
      • changes to spam filters, which are becoming increasingly strict as spam increases

    The standard mailer that WordPress uses to send forms is unreliable these days, because spam filters are becoming increasingly strict and therefore block more than before. We would like to install a plugin that sends the web forms via Gmail, Outlook and possibly with a second external mailer as a backup to reduce the chance that email does not end up in your mailbox.

    With the right settings and regular checks, there is little chance that customers will fill out a form on your website and you will not receive a message, but unfortunately it can never be prevented 100% and it is of course very sad if you lose a customer as a result. Still, I recommend forms on websites whose owners occasionally check whether they are still working properly, because forms simply increase the number of conversions. We just have to accept the small chance that things could go wrong. By following the tips above, you can use forms to improve your website, increase your conversion rate and optimize your data collection.